The Buyer Behaviour Essay Example

The Buyer Behaviour Essay Example The Buyer Behaviour Paper The Buyer Behaviour Paper The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy. This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant consumer behaviour concepts and theories. This report will also thoroughly discuss, compare and report on the typical decision making processes likely to be followed by a selected target market for the purchase and use of health supplements and formal clothing. This will involve the primary research in which 8 people will be interview with questions regarding to consumer behaviour in the purchase of health supplements and formal clothing. The report is structured in a way to present each aspect of the decision-making processes for formal clothing, which followed, by health supplements to enable comparison to be made in each section. 2. 0 Target Market Health supplements is an industry which is growing because of intelligent, healthy people. (National Business Review, 1996, p. 32). In New Zealand, the research shows that people are more and more aware of good health, its relationship to lifestyle, and how they can use health supplements to augment self heal health care. In other words, people today are looking for prevention rather than just cure. In 1994, 32% of New Zealanders took some form of supplement and in the latest study in 1997 this figure has increased to 74%. Each different product market consists of buyers, and buyers are all different in one way or another. They may differ in their wants, resources, locations, buying attitudes and buying practices. Because buyers have unique needs and wants, each buyer is potentially a separate market. For example, in the health supplements market, the seller identifies market segments, and develops different health supplements products and marketing mixes tailored to each needs and wants. Both health supplements and formal clothing are market which its’ products appeals to many buyers. Many people once in their life would have bought both products at sometimes during their life stages. There is no single way to segment a market. In this report, students are selected under the occupation market segment as the target market. The target market consists of students studying at universities. 3. 0 Involvement Consumer involvement is the perceived personal importance and interest consumers attach to the acquisition, consumption, and disposition of a good, service, or an idea. As their involvement increases, consumers have a greater motivation to attend to, comprehend, and elaborate on information pertaining to the purchase. (Mowen Minor, 1998, p. 64). In the case of low involvement, consumer views a purchase as unimportant and regards the outcome of his or her decision as inconsequential. Because the purchase carries a minimal degree of personal relevance or identification, the individual feels there is little or nothing to be gained from attending to the details of a purchase. (Hanna Wozniak, 2001, p. 290). For example, a purchase of health supplements requires minimal or no premeditation and planning for some consumers.

The Buyer Behaviour Essay Example

The Buyer Behaviour Essay Example The Buyer Behaviour Paper The Buyer Behaviour Paper The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy. This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant consumer behaviour concepts and theories. This report will also thoroughly discuss, compare and report on the typical decision making processes likely to be followed by a selected target market for the purchase and use of health supplements and formal clothing. This will involve the primary research in which 8 people will be interview with questions regarding to consumer behaviour in the purchase of health supplements and formal clothing. The report is structured in a way to present each aspect of the decision-making processes for formal clothing, which followed, by health supplements to enable comparison to be made in each section. 2. 0 Target Market Health supplements is an industry which is growing because of intelligent, healthy people. (National Business Review, 1996, p. 32). In New Zealand, the research shows that people are more and more aware of good health, its relationship to lifestyle, and how they can use health supplements to augment self heal health care. In other words, people today are looking for prevention rather than just cure. In 1994, 32% of New Zealanders took some form of supplement and in the latest study in 1997 this figure has increased to 74%. Each different product market consists of buyers, and buyers are all different in one way or another. They may differ in their wants, resources, locations, buying attitudes and buying practices. Because buyers have unique needs and wants, each buyer is potentially a separate market. For example, in the health supplements market, the seller identifies market segments, and develops different health supplements products and marketing mixes tailored to each needs and wants. Both health supplements and formal clothing are market which its’ products appeals to many buyers. Many people once in their life would have bought both products at sometimes during their life stages. There is no single way to segment a market. In this report, students are selected under the occupation market segment as the target market. The target market consists of students studying at universities. 3. 0 Involvement Consumer involvement is the perceived personal importance and interest consumers attach to the acquisition, consumption, and disposition of a good, service, or an idea. As their involvement increases, consumers have a greater motivation to attend to, comprehend, and elaborate on information pertaining to the purchase. (Mowen Minor, 1998, p. 64). In the case of low involvement, consumer views a purchase as unimportant and regards the outcome of his or her decision as inconsequential. Because the purchase carries a minimal degree of personal relevance or identification, the individual feels there is little or nothing to be gained from attending to the details of a purchase. (Hanna Wozniak, 2001, p. 290). For example, a purchase of health supplements requires minimal or no premeditation and planning for some consumers.

The Buyer Behaviour Essay Example

The Buyer Behaviour Essay Example The Buyer Behaviour Paper The Buyer Behaviour Paper The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy. This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant consumer behaviour concepts and theories. This report will also thoroughly discuss, compare and report on the typical decision making processes likely to be followed by a selected target market for the purchase and use of health supplements and formal clothing. This will involve the primary research in which 8 people will be interview with questions regarding to consumer behaviour in the purchase of health supplements and formal clothing. The report is structured in a way to present each aspect of the decision-making processes for formal clothing, which followed, by health supplements to enable comparison to be made in each section. 2. 0 Target Market Health supplements is an industry which is growing because of intelligent, healthy people. (National Business Review, 1996, p. 32). In New Zealand, the research shows that people are more and more aware of good health, its relationship to lifestyle, and how they can use health supplements to augment self heal health care. In other words, people today are looking for prevention rather than just cure. In 1994, 32% of New Zealanders took some form of supplement and in the latest study in 1997 this figure has increased to 74%. Each different product market consists of buyers, and buyers are all different in one way or another. They may differ in their wants, resources, locations, buying attitudes and buying practices. Because buyers have unique needs and wants, each buyer is potentially a separate market. For example, in the health supplements market, the seller identifies market segments, and develops different health supplements products and marketing mixes tailored to each needs and wants. Both health supplements and formal clothing are market which its’ products appeals to many buyers. Many people once in their life would have bought both products at sometimes during their life stages. There is no single way to segment a market. In this report, students are selected under the occupation market segment as the target market. The target market consists of students studying at universities. 3. 0 Involvement Consumer involvement is the perceived personal importance and interest consumers attach to the acquisition, consumption, and disposition of a good, service, or an idea. As their involvement increases, consumers have a greater motivation to attend to, comprehend, and elaborate on information pertaining to the purchase. (Mowen Minor, 1998, p. 64). In the case of low involvement, consumer views a purchase as unimportant and regards the outcome of his or her decision as inconsequential. Because the purchase carries a minimal degree of personal relevance or identification, the individual feels there is little or nothing to be gained from attending to the details of a purchase. (Hanna Wozniak, 2001, p. 290). For example, a purchase of health supplements requires minimal or no premeditation and planning for some consumers.

MUÃOZ Surname Meaning and Origin

MUÑOZ Surname Meaning and Origin Muà ±oz is a patronymic surname meaning son of Muà ±o a personal name that means hill. It could also be patronymic for son of Nuà ±o, meaning ninth- a name sometimes given to the ninth child. Muà ±oz is the 40th most common Hispanic surname. Surname Origin:  Spanish Alternate Surname Spellings:  MÚÑOZ, MUNIZ, MUNO, MUNONEZ Famous People with the Surname MUÑOZ Rafael Muà ±oz: Famous Puerto Rican big band director and bass playerRafael Muà ±oz: a Mexican journalist, novelist, and writer of short storiesLuis  Muà ±oz  Marà ­n: First governor of Puerto Rico Where Do People With the MUÑOZ Surname Live? The surname distribution data at  Forebears  ranks Muà ±oz as the 287th most common surname in the world, identifying it as most prevalent in Mexico and with the highest number as a percentage of the population in Chile. Muà ±oz is the 2nd most common name found in Chile, borne by one in every eighty-six residents. It is also fairly common in Spain, where it ranks 17th; Colombia, where it ranks 18th; and Ecuador, where it comes in at 20th.   Genealogy Resources for the Surname MUÑOZ 100 Common Hispanic Surnames and Their MeaningsGarcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 100 common Hispanic last names? How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean and other Spanish speaking countries. Muà ±oz Family Crest: Its Not What You ThinkContrary to what you may hear, there is no such thing as a Muà ±oz  family crest or coat of arms for the Muà ±oz surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   MUÑOZ Family Genealogy ForumRead this archive of the former popular genealogy forum for the Muà ±oz  surname to find what others who have been researching your ancestors have posted. This forum is no longer active. FamilySearch: MUÑOZ GenealogyAccess over 2.5 million free historical records and lineage-linked family trees posted for the Muà ±oz  surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. MUÑOZ Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Muà ±oz  surname and its variations. In addition to joining a list, you can also browse or search the archives to explore over a decade of postings for the Muà ±oz  surname. GeneaNet: Muà ±oz RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Muà ±oz  surname, with a concentration on records and families from France, Spain, and other European countries. Sources Cottle, Basil.  Penguin Dictionary of Surnames. Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.